A new logo for the brand is now in place, and the brand has a new slogan as well.
The brand was originally named Blue Wave, but has now changed its name to Blue Wave.
The brand has been working on its new logo since early 2016, and according to a brand spokesperson, it’s a “big deal”.
The new logo is an amalgam of blue and white and is set to debut on February 16, 2019, on the blue and wavy waves.
The brand has previously been known for its “tough love” approach to advertising, and it’s not the first time that the brand and logo has changed over the years.
In 2016, Blue Wave was forced to change its slogan after backlash over the company’s use of the word “love”.
Blue Wave was also forced to stop using the word ‘love’ on its logo, due to negative publicity it received for the company and its brand.
As for why it’s taking the blue wave logo to new heights, Blue Water Marketing CEO John Rydman told The Wall Street Journal that the company was forced by the media to change the logo in 2016, in the wake of a massive social media backlash against the brand.
“The backlash from social media and the media’s perception of what it was and what it wasn’t is that we were using a derogatory word to describe the brand,” he said.
“The media, in some cases, was using the same negative word that we had used.”
“We needed to make an honest choice, and I think that was what we did.
We were very much trying to evolve, we wanted to create a brand that was a bit more progressive and not so stereotypical.”
Despite the backlash, Rydmen says that Blue Wave has since grown in popularity.
“We’ve grown in the last three or four years from about 1,500 to about 1.2 million people, which is a massive number,” he told the Wall Street journal.
The brand’s latest slogan has been dubbed “Blue Wave, the new wave”, and it has a similar design to the Blue Waves logo, although Rydmans says the brand hasn’t changed much in terms of branding since 2016.
“What we’ve done with this brand is we’ve taken a lot of the old ideas and we’ve changed them to make it look a bit different,” he added.
“I think the main difference is that now the brand looks a bit darker.”
The brand will continue to sell products through its website, which will have the new logo on it, and there will be new merchandise available in the UK.